R.I.P. – “The Myspace of video”

Whoops – looks like one of the obvious models for bringing video to the web, that is to be "the Myspace of video", has now evaporated. Why? Turns out that Myspace will be the Myspace of video, as they are now supporting video hosting themselves. No doubt this was partly in response to the apparent popularity of people adding videos hosted at YouTube (and other sites like gofish.com).

It will be interesting to see what kind of uptake Myspace has for their video service, and whether it impacts YouTube or anyone else. More likely sites that were positioning directly using this model (see vidilife.com) will be in more trouble. This shows the danger of trying to use the "Hollywood mashup" model of business definition: "We're like 'Company X' meets video".

Of course, if YouTube has already established themselves as the de facto "Flickr of video", then what happens if Flickr themselves introduces video hosting?

Update: A few months on now. See this on growth of videos at Myspace


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