Archive for August, 2007|Monthly archive page

How YouTube Won

For a while now I’ve wanted to record my personal analysis of why YouTube won (at least so far!) the “video sharing” market. And it is a huge market. Just consider the combined traffic of YouTube, Google Video, Dailymotion, and Metacafe, all of which are sites that essentially didn’t exist three years ago.

Some history

These observations are based on my experience working for a competitor to YouTube during 2005, Gofish.com. While I worked for Gofish (through May 2006) we were never more than an also-ran in the video sharing market. Nonetheless, we had identified the importance of the market in mid-2005, and launched our own product in the fall of that year. I had no insider knowledge of YouTube, I just knew them as a competing service.

A number of services first identified “viral video” as compelling content and were featuring it throughout 2005. Big-boys.com, which later became Break.com, at that time featured like 5 videos on their site every day, and encouraged users to submit their own videos. Submission was by email.

But by summer of 2005 YouTube had launched and a number of other smaller sites were offering “self-service” video upload and hosting.

The following are my observations of the YouTube service and team and why their service became the dominant winner in the space.

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Funny Or Die – funny videos featuring comedians, celebrities, and you.

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Video Sen. Lincoln Chafee (p3) – JS, DS, Lincoln, Chafee – Alice Video Share Your Videos

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from dailyshow.vodpod.com

Video Directing Robin Williams – minnie, driver, director, behind, irritating – Dailymotion Share Your Videos

I thought this was kind of funny.

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from www.dailymotion.com

Vodpod autopost test

Hello from Vodpod!

Adobe offer h264 in Flash – kills Silverlight

Well, I didn’t really expect Silverlight to get any traction. But it’s had at least one important effect – the competition has forced Adobe to support the open video codec h264. This is awesome news, because it means better quality video support will soon be ubiquitous on the web, without requiring commercial encoding tools on the server side. It will be interested to see if ffmpeg can generate the right format files out of the box, but I’m not sure if not that it will catch up soon. Nice move Adobe – I’m glad they figured out there weren’t going to make any money of the server codec anyway.

Internet Commenter Business Meeting – CollegeHumor video

Trying out a College Humour video.

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The latest from the Vodpod Geek Blog

Using Amazon S3 for storage with the file_column plugin:

Amazon S3 and file_column 

Doing background processing in Rails the easy way using “fork”:

Fork for Rails background processing

An alternative to Capistrano for Rails deployment using simpler Rake scripts:

Rake tasks for Rails deployment 

Payperpost Epic Battle

Spoof of the ongoing battle between Michael Arrington and Ted Murphy of Payperpost.No pigs were harmed in the making of this video. These are oddly compelling…

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YouTube – PPP vs Michael Arrington

It’s hard to even find a YouTube video that has hardly any views. But I did it!

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PPP versus Micharl Arrington at YouTube